Written by
Andrew Rondeau
Remember when you were a kid, and your Mom used to send you off to the local shop to pick up some milk or a paper?
Am I taking you back to better days?
A generation ago, we didn’t have big superstores demanding all our cash and plying us with exotic foodstuffs like guavas and peri-peri sauce.
Do you ever get the feeling that we are missing out on something good, with the advent of mass consumerism?
Love it or hate it, we are evolving, and the simple village store is one of the casualties of this evolution.
Does a small business blog serve the same function as the traditional
village store used to?
Our homepage is our shop front, and the fonts and colours we use represent our wares as surely as the sign outside the shop. We invite people in beyond the front page and open up subjects for conversation, displaying our wares just as if we had shelves to put them on.
People often comment that the web is destroying community values, but the online revolution is simply replacing traditional ways of shopping and building relationships with new ones.
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